SEATTLE--(BUSINESS WIRE)--Sep. 9, 2013--
Marchex,
Inc. (NASDAQ:MCHX), a leader in mobile performance advertising,
today announced a new partnership with Marin
Software (NYSE:MRIN), a leading Revenue Acquisition Management
platform provider. The partnership will give agencies and advertisers
powerful new insights into their ad campaigns to drive higher returns on
ad spend.
By integrating Marchex’s Call Analytics product into Marin’s platform,
advertisers will now be able to:
-
See which ads drive phone calls and understand how those phone calls
generate revenue.
-
Access unique caller data.
-
Determine the search keywords or advertising impressions that generate
phone calls, so budgets can be allocated accordingly.
“Businesses will now get a 360-view of their ad spend, not just for
clicks, but for phone calls, which are growing at a rapid rate with the
widespread adoption of mobile,” said Tim Graber, Marchex’s Senior
Director of Product & Engineering. “Our partnership with Marin allows
for greater transparency in advertising and effectively lifts the veil
off of the opaque practices in media-buying. We want advertisers to know
exactly how their ad dollars are being spent.”
Gagan Kanwar, Marin Software’s Director of Partnerships and Research,
said advertisers and agencies will now be able to “accurately and easily
connect the dots” between digital advertising campaigns and call-based
conversions.
“We’re excited about the partnership and bringing superior performance
to advertisers using the Marin and Marchex platforms,” Kanwar said.
“Advertisers recognize their data is their advantage. Through Marin
Connect™, we help clients uncover more revenue from online and offline
data.”
About Marchex
Marchex, Inc. delivers customer calls to businesses and analyzes those
calls so companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call
Analytics, which powers all of our advertising solutions, and allows
partners to leverage data and insights that accurately measure the
performance of mobile, online and offline call advertising; (2) Digital
Call Marketplace, which annually connects millions of consumer calls
to our advertisers from a range of mobile and online sources on a Pay
For Call basis; and (3) Local
Leads, a white-labeled, full-service digital advertising solution
for small business resellers that drives quality phone calls and other
leads to their small business advertisers. Marchex is based in Seattle.
To learn more, please visit www.marchex.com.
About Marin Software:
Marin
Software provides a leading Revenue
Acquisition Management platform used by advertisers and agencies to
manage more than $4 billion in annualized ad spend. Offering an
integrated platform for search, display, social, and mobile advertising,
Marin helps global brands and agencies improve financial performance,
save time, and make better decisions. Headquartered in San Francisco,
with offices worldwide, Marin's technology powers marketing campaigns in
more than 160 countries. For more information about Marin’s products,
please visit: http://www.marinsoftware.com/solutions/overview.
Source: Marchex, Inc.
Marchex Corporate Communications
Sonia Krishnan, 206-331-3434
skrishnan@marchex.com
or
Marin
Software
Corporate Communications
Greg Kunkel, 415-857-7663
press@marinsoftware.com
