SYDNEY--(BUSINESS WIRE)--Oct. 21, 2015--
(NASDAQ:MCHX), a mobile advertising analytics company, announced that it
has opened an office in Sydney and expanded its technology facilities to
support growing demand for the company’s industry-leading Marchex Call
Analytics platform. In 2015, Marchex’s Call Analytics platform has added
customers in the automotive, home services, publishing and retail
industries by delivering enterprise marketers full visibility into
mobile’s influence on offline transactions.
“Marchex Call Analytics has provided immediate benefits to our digital
marketing initiatives by attributing our campaigns to high volumes of
high-quality inbound phone calls,” said Ed Pullen, Head of Lead
Generation for Salmat, a full-service digital agency based in Sydney.
“In addition, Marchex’s Call DNA feature has exposed opportunities to
improve the customer experience and sales process for inbound leads.”
Marchex has appointed digital marketing veteran Daniel Benton as Country
Manager, Australia & New Zealand to lead this effort. Benton has more
than 12 years of enterprise-class digital marketing experience leading
business development, search and client services teams at some of
Australia’s leading independent digital agencies in Australia, including
Salmat Digital, The Found Agency and Returnity.
“I’m excited to be leading Marchex’s regional expansion in Australia and
New Zealand. Marchex Call Analytics elegantly solves one of the most
pressing issues facing marketers today: how to accurately attribute and
optimize their growing mobile marketing investment. The insights and
rich call analytics provided from Marchex can help to both drive media
efficiency and performance uplifts along with driving customer
experience improvements,” said Daniel Benton, Country Manager, Australia
& New Zealand.
“Daniel’s deep understanding of digital marketing and search, as well as
his proven track-record in growing digital businesses, will be
instrumental to growing our enterprise customer base in Australia,” said
Gary Nafus, Chief Revenue Officer.
Marchex Call Analytics brings next-generation call analytics
capabilities previously unavailable to marketers in Australia. These
include channel-specific solutions such as Marchex
Call Analytics for Search, the only solution that provides 100%
real-time attribution for phone calls from mobile search. In addition,
phone calls are analyzed by Marchex Call DNA, the only conversational
analytics solution that visually maps, classifies and scores every phone
Marchex’s technology facilities and datacenter are located in Sydney,
and multiple telecommunications carrier relationships support the needs
for local and toll-free numbers across Australia, New Zealand and a
growing footprint in Asia-Pacific. Marchex Call Analytics is integrated
with leading marketing technology companies serving Australian marketers.
“Marketers are increasingly focused on the mobile consumer’s path to
purchase,” said Kristy Fenton, Chief Product Office at Spotzer, an
all-in-one local digital marketing & advertising company. “Our
integration with Marchex provides visibility into the growing volume of
click-to-call activity from mobile consumers.”
Marchex’s Sydney office is located at 135 King Street in the heart of
the Central Business District, and the Web site for Australia & New
Zealand is http://www.marchex.com/australia.
is a mobile advertising analytics company that connects online behavior
to real-world, offline actions. By linking critical touchpoints in the
customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151021005112/en/
Source: Marchex, Inc.
Trevor Caldwell, 206-331-3600