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Marchex Finds 4 out of 5 Mobile Calls Answered by Auto Dealers and Repair Shops Lead to Sales
“Our findings underscore how very important it is to be available, in
person, to answer the phone when calls come in,” said
Analysts aggregated anonymous data points from more than 65,000 calls placed to auto dealers, repair shops and national call centers. The calls, driven through Marchex’s mobile advertising network, came from consumers engaging with mobile ads via mobile directories, apps, mobile banners and voice search.
Using Marchex Call Mining software, which scans for key words and phrases and voice tonalities, analysts assembled a portrait of consumer behavior and found:
- Consumers calling auto dealers are highly motivated, asking about inventory and booking test drives.
- Consumers who call from mobile ads tend to be younger than the general population.
- Men call more often than women.
- Smartphone callers tend to have higher income.
Mr. Busby will be speaking about these findings today at the Mobile Media Summit at Casa Del Mar in Santa Monica.
Marchex is based in Seattle. To learn more, please visit www.marchex.com.
Sonia Krishnan, 206-331-3434
Trevor Caldwell, 206-331-3600