New Marchex Data Reveals How Self-Storage Facility Owners Can Boost Sales
Approximately 70% of callers asking about these three features ended up
reserving, confirming, or booking an appointment with self-storage
facilities across the U.S., according to data released today by
“In our analysis of more than 20,000 phone calls, it was clear that
storage facilities aren’t just a place to stash and forget about your
spare belongings,” said
The findings are the first in new series called “Industry Trends,” a
quarterly release by
As part of the findings, Marchex’s Call
Analytics technology detected regional patterns in consumer interest
for privacy and climate-control features in self-storage facilities. For
example, consumers in
When it came to questions about climate-controlled units,
The data also found that 68% of callers want to discuss appointments in the morning, which makes the a.m. prime time for transactions. By the afternoon and evening, consumers are less inclined to take the next step in the buying process, with just 32% of calls asking about appointments.
One major impact to the bottom line: not answering the phone.
“The self-storage industry is dominated by small business owners, and many of them don’t have the capacity to field calls all day,” Busby said. “This data can at least tell owners the most appropriate times to staff phone lines and, more specifically, what features their employees should be ready to answer questions about.”
The U.S., with more than 52,000 storage facilities, boasts the largest
share of the world’s units; worldwide, there are about 59,500
facilities, according to the
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Source:
Marchex Corporate Communications
Sonia Krishnan, 206-331-3434
Email:
skrishnan(at)marchex.com