SEATTLE--(BUSINESS WIRE)--Apr. 23, 2013--
Marchex, Inc. (NASDAQ: MCHX), a leader in mobile performance
advertising, today announced a partnership with Ziplocal, an advertising
platform that drives leads to local businesses. Marchex will provide
Ziplocal with Call Analytics insights to increase its advertisers’ Pay
For Call campaign performance.
Through Marchex Call Analytics, Ziplocal’s advertisers will get
customized call measurement reporting, which aggregates phone call data
based on purchase intent and time spent on the line, among other
metrics. This reporting sheds light on which campaigns drive quality
phone calls – crucial information that helps boosts return on
advertising spend.
“Marchex Call Analytics is tremendous technology,” said Jessica MacLean,
Senior Manager of Customer Relations at Ziplocal. “Several of our
employees used to work nights and weekends scoring and qualifying calls
in order to track ad campaign performance. Now we can see qualified
calls right away. That’s a huge cost savings for us. And our advertisers
get more mileage out of their marketing dollars. Everyone comes out
ahead.”
Along with streamlining Ziplocal’s internal business operations, the new
user interface for Marchex Call Analytics is “easy to navigate, with
clean, clear details,” MacLean added. “Our advertisers also find the
graphs, which point out peak hours for phone calls, extremely useful.”
“We’re excited to drive performance for Ziplocal, which reaches
communities across the U.S. through mobile, online and traditional print
media,” said Harmen Westra, Vice President of Sales for Marchex Call
Analytics. “Marchex and Ziplocal both understand the importance of phone
calls as a key customer touch point.”
About Marchex
Marchex, Inc. delivers customer calls to businesses and analyzes those
calls so companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call
Analytics, which powers all of our advertising solutions, and allows
partners to leverage data and insights that accurately measure the
performance of mobile, online and offline call advertising; (2) Digital
Call Marketplace, which annually connects millions of consumer calls
to our advertisers from a range of mobile and online sources on a Pay
For Call basis; and (3) Local
Leads, a white-labeled, full-service digital advertising solution
for small business resellers that drives quality phone calls and other
leads to their small business advertisers. Marchex is based in Seattle.
To learn more, please visit www.marchex.com.
About Ziplocal
Ziplocal is an advertising platform that drives results for local
businesses. The platform works in all areas local customers look to find
local results: Print, Online and Mobile.
With over 40 years’ experience, Ziplocal prides itself on being a local
advertising expert. Through exceptional people and products, Ziplocal
strives to provide outstanding value by linking consumers and businesses
together anytime, anywhere, and any way.
Ziplocal is headquartered in Provo, Utah and has several local sales
offices throughout the U.S.
For more information please visit: http://corporate.ziplocal.com
Source: Marchex, Inc.
Marchex Public Relations:
Sonia Krishnan, 206-331-3434
Email:
skrishnan(at)marchex.com
or
Ziplocal Marketing:
Jennifer
Geng
Email: marketing@ziplocal.com
or
Ziplocal
Sales:
800-443-0801 ext 1772
Email: sales@ziplocal.com
