SEATTLE--(BUSINESS WIRE)--Jun. 3, 2015--
Today, Marchex (NASDAQ:MCHX) announced that it has expanded its
industry-leading Call Analytics platform and presence beyond North
America to include coverage in Europe, Canada, Australia and New
Zealand. Marchex has tapped company veteran and SVP Brooks McMahon to
lead this effort.
Marchex’s Call Analytics platform has grown throughout the U.S. by
delivering enterprise marketers full visibility into mobile’s influence
on offline transactions. As the platform has been adopted in the U.S. by
a growing list of global brands and agencies, client need and demand for
international support has grown as well. Selected clients launching with
Marchex internationally include CDK Global and Yell, along with several
technology partners such as Kenshoo.
“The Marchex Call Analytics platform has been a critical component of
our marketing solutions in the U.S. for many years,” said Max Steckler,
VP Global Products and Solutions at CDK Global. “We’ve launched Marchex
Call Analytics in Australia, New Zealand and Canada in order to provide
our clients with real-time visibility and insights into their mobile and
other digital advertising campaigns, and look forward to a further
global rollout.”
“The explosion in mobile search volume worldwide has created demand to
offer integrated call analytics in our international markets,” said Rob
Coyne, Managing Director, EMEA at Kenshoo. “Our partnership with Marchex
ensures that our customers can measure the efficiency and performance of
inbound phone calls from their marketing campaigns. We see many
potential opportunities across our collective customer bases to bring
combined solutions to market.”
“The need to tie mobile advertising spend to sales is happening now and
enterprise brands must have solutions that scale globally and
seamlessly. Our international expansion is designed to meet their needs
and further establish Marchex as the world’s leading mobile advertising
analytics company,” said Pete Christothoulou, Marchex Chief Executive
Officer. “While we believe this opens doors to new business
relationships, we’re especially pleased that it is being driven by
demand from our valued enterprise clients and technology partners.”
The platform’s expansion brings next-generation call analytics
capabilities previously unavailable to marketers outside of North
America. These include channel-specific solutions such as Marchex
Call Analytics for Search, the only solution that provides 100%
real-time attribution for phone calls from mobile search. In addition,
phone calls are analyzed by Marchex Call DNA, the only conversational
analytics solution that visually maps, classifies and scores every phone
call automatically.
About Marchex
Marchex is a mobile advertising analytics company that connects online
behavior to real-world, offline actions. By linking critical touchpoints
in the customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150603005223/en/
Source: Marchex, Inc.
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
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