Company Updates Call-Driven Revenue Guidance for the Full Year 2014
based on Revised Fourth Quarter Customer Commitment; Also Updates
Third Quarter Guidance
SEATTLE--(BUSINESS WIRE)--Sep. 18, 2014--
Marchex,
Inc. (NASDAQ:MCHX), a mobile advertising technology company, today
announced it is updating its outlook for the remainder of 2014.
As a result of revised commitments from Allstate in the fourth quarter,
Marchex is lowering its 2014 call-driven revenue outlook. However, given
the growth and progress with its other customers, such as Time Warner,
Bridgestone, Dish Networks, and T-Mobile, the company is reiterating its
prior outlook for 2014 call-driven adjusted EBITDA. The Company is also
increasing its third quarter call-driven financial outlook.
While Marchex’s technology has allowed it to exceed customer set goals
and metrics on a pay for call basis, leading to accelerated spending of
their planned commitments for the year and indications of increases for
the fourth quarter, Allstate has now indicated its desire to move to a
fixed fee model going forward. Under this proposed model, Marchex’s
economic upside would have been limited, while financial exposure to
Marchex would have remained. Marchex does not believe it is in its best
long-term interest to work under such an arrangement. Marchex will
continue to work with Allstate as an integration partner utilizing its
call analytics technology. Marchex expects this will be a relatively
small financial contributor.
“This outcome is disappointing, as we believe that a performance-based
model is the way most companies are progressing. This is the trend we
are seeing with our customer base,” said Russell Horowitz, Chairman and
CEO. "Beyond Allstate, we continue to experience growth in our customer
base for call-driven advertising products and believe we are early in
the customer adoption phase of mobile and call-driven advertising. We
will continue to focus on advancing our products and technology,
investing in our existing customers and winning new ones.”
Business Outlook
The following forward-looking statements reflect Marchex's expectations
as of September 18, 2014 and exclude any contribution from Archeo
operations, domain sales and discontinued operations. Archeo
operating results would be additive to Call-Driven revenue,
profitability, and other measures below:
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Call-Driven financial guidance for the
Third Quarter ending September 30, 2014
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Call-Driven Revenue2 |
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$47.5-$48.5 million or more
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Call-Driven Adjusted OIBA1 |
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$2.8-$3.3 million
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Call Driven Adjusted EBITDA1 |
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$3.8-$4.3 million
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Call-Driven financial guidance for the
fiscal year ending December 31, 2014
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Call-Driven Revenue3 |
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$170-$172 million or more
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Call-Driven Adjusted OIBA1 |
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$10 million or more
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Call-Driven Adjusted EBITDA1 |
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$14 million or more
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1 These non-GAAP Call-Driven measures assign all
Marchex corporate overhead costs to the Call-Driven results.
2
For the third quarter, the Company expects Allstate will contribute
between $17-$17.5 million in revenue and revenues less distribution
partner costs (a component of service costs) are anticipated to range
between $1.5-$2 million.
3 For the six
months ended June 30, 2014Allstate contributed $33.4 million in revenue.
Conference Call and Webcast Information
Management will hold a conference call, starting at 8:00 a.m. ET on
Thursday, September 18, 2014 to discuss its revised outlook for 2014,
and other company updates. Access to the live webcast of the conference
call will be available online from the Investors section of Marchex’s
website at www.marchex.com.
An archived version of the webcast will also be available at the same
location, beginning two hours after completion of the call.
About Marchex
Marchex
is a mobile advertising technology company. The company provides a suite
of products and services for businesses that depend on consumer phone
calls to drive sales. Marchex’s mobile advertising platform delivers new
customer phone calls to businesses, while its technology analyzes the
data in these calls to help maximize ad campaign results. Marchex
disrupts traditional advertising models by giving businesses full
transparency into their ad campaign performance and charging them based
on new customer acquisition.
Please visit www.marchex.com,
blog.marchex.com or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
Forward-Looking Statements:
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, other financial guidance, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you should
not place undue reliance on our forward-looking statements. Actual
results or events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements we make. There
are a number of important factors that could cause Marchex's actual
results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk Factors"
section of our most recent periodic report and registration statement
filed with the SEC. All of the information provided in this release is
as of September 18, 2014 and Marchex undertakes no duty to update the
information provided herein.
Non-GAAP Financial Information:
To supplement Marchex's consolidated financial statements presented in
accordance with GAAP and to provide clarity internally and externally,
Marchex uses certain non-GAAP measures of financial performance and
liquidity, including OIBA, Adjusted OIBA, Adjusted EBITDA, and
Call-Driven Adjusted OIBA and EBITDA. This press release includes
estimated ranges of Call-Driven Adjusted OIBA and EBITDA for the third
quarter of 2014 and the fiscal year ending December 31, 2014.
OIBA represents income (loss) from
operations plus (1) stock-based compensation expense and (2)
amortization of intangible assets from acquisitions. This measure, among
other things, is one of the primary metrics by which Marchex evaluates
the performance of its business. Additionally, Marchex's management uses Adjusted
OIBA, which excludes acquisition and separation related
costs, as this item is not indicative of Marchex’s recurring core
operating results. Adjusted OIBA is the basis on which Marchex's
internal budgets are based and by which Marchex's management is
currently evaluated. Marchex believes these measures are useful to
investors because they represent Marchex's consolidated operating
results, taking into account depreciation and other intangible
amortization, which Marchex believes is an ongoing cost of doing
business, but excluding the effects of certain other expenses such as
stock-based compensation, amortization of intangible assets from
acquisitions and acquisition and separation related costs. Adjusted
EBITDA represents income before interest, income taxes,
depreciation, amortization, stock compensation expense and acquisition
and separation related cost. Marchex believes that Adjusted EBITDA is
another alternative measure of liquidity to GAAP net cash provided by
operating activities that provides meaningful supplemental information
regarding liquidity and is used by Marchex's management to measure its
ability to fund operations and its financing obligations. Historically,
these Non-GAAP measures excluded gain/loss on sales and disposals of
intangible assets for each asset and any domain sales contribution.
Call-Driven Adjusted OIBA and EBITDA
includes the above descriptions of Adjusted OIBA and EBITDA for the
Call-Driven segment. The Call-Driven Adjusted OIBA and EBITDAassign
all Marchex general corporate overhead costs to the Call-Driven results.
Marchex's management believes that investors should have access to, and
Marchex is obligated to provide, the same set of tools that management
uses in analyzing the company's results. These non-GAAP measures should
be considered in addition to results prepared in accordance with GAAP,
and should not be considered in isolation, as a substitute for, or
superior to, GAAP results. Marchex’s non-GAAP financial measures may be
defined differently from time to time and may be defined differently
than similar titled terms used by other companies, and accordingly, care
should be exercised in understanding how Marchex defines its non-GAAP
financial measures in this release. Marchex endeavors to compensate for
the limitations of the non-GAAP measures presented by providing the
comparable GAAP measure with equal or greater prominence, GAAP financial
statements, and detailed descriptions of the reconciling items and
adjustments, including quantifying such items, to derive the non-GAAP
measure.
Source: Marchex, Inc.
For further information, contact:
Trevor Caldwell
Marchex
Investor Relations
Telephone: 206.331.3600
Email:
ir(at)marchex.com
Or
MEDIA INQUIRIES
Sonia Krishnan
Marchex
Corporate Communications
Telephone: 206.331.3434
Email:
skrishnan(at)marchex.com