Marketers Can Now Measure The Impact Of Video And Display Advertising On Inbound Phone Calls With Marchex Display and Video Analytics
Industry-First View-Through Metric For Inbound Calls Extends To Programmatic and Premium Video Ad Units
Traditional call analytics products measure when consumers click-to-call directly from a display advertisement, which only captures 2% of total inbound phone calls. Marchex Display and Video Analytics measures 100% of inbound calls influenced by a display campaign, including the 98% of phone calls that occur weeks or months later. This allows marketers to allocate media investments towards video ad units with the greatest impact on customer acquisition.
With this announcement, Marchex Display and Video Analytics capabilities
have expanded to measure video advertising units in both premium and
programmatic video publishers. In 2017, brands are expected to spend
more than
“As consumers become increasingly dependent on mobile devices, extending
offline measurement and attribution capabilities is a priority for
marketers,” said
Data from Marchex Display and Video Analytics is delivered in real-time
to marketing dashboards such as Doubleclick Campaign Manager. “Our
customers are looking to extend the programmatic buying and optimization
of e-commerce to their offline sales channels,” said
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Source:
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
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